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Jun 25 2024
Surface
Design Dispatch
The dilemma of Ferrari’s electric supercar, the Loren’s glamorous entry into Austin, and a Daniel Arsham–designed cabin.
FIRST THIS
“I’m heavily inspired by my defeats.”
HERE’S THE LATEST

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This Is Where Ferrari Will Make Its First Electric Supercar

What’s Happening: Marking its most substantial campus expansion in two decades, the Italian luxury automaker recently unveiled a gleaming production facility almost entirely dedicated to its hotly anticipated electric supercar.

The Download: Ferrari produces fewer than 14,000 vehicles per year, and demand among the Italian automaker’s devoted acolytes remains so strong that wait times can easily span up to a patience-testing three years. For many collectors, waiting is simply part of the experience of owning. That may soon change now that Ferrari has unveiled the biggest expansion of its storied Maranello factory in a generation. Designed by Italian architect Mario Cucinella and built over the course of two years, the $214 million facility will increase production capacity to 20,000 cars per year but will primarily produce the marque’s soon-to-be-revealed electric supercar that will be available for purchase in late 2025. Production will take place across two light-flooded floors and will be assisted by self-driving “cobots” that can pick up and move each vehicle between assembly stations.


Not much is known about Ferrari’s first battery-powered model, except for the hefty price tag that’s expected to surpass $500,000, not including premium add-ons—and that another model is already in the works. The increased capacity doesn’t seem to faze CEO Benedetto Vigna, who remains confident that the in-demand vehicles will remain a rarity. The pivot to electric engines may prove riskier, especially for an automaker famed for its roaring combustion engines. While rumors are swirling that the new electric vehicle will echo the signature roar, others fear the lower-decibel shift may compromise the emotional, octane-fueled experience of driving a Ferrari in the first place. Whatever the case may be, Vigna is keeping mum on further details. Italian President Sergio Mattarella attended the opening ceremony, but not even he was granted an exclusive preview of the car.


In Their Own Words: “A lot can happen in the decade before those bans [on combustion engines] come in,” Vigna said at the plant’s opening. “We have potential clients saying they won’t become Ferrari customers until we have an EV. We have customers saying they’ll never buy a Ferrari EV. And we have existing customers saying they’ll also buy an EV when we make one. So the best thing is to have the flexibility to quickly and nimbly adapt to a changing landscape. This new plant isn’t really about capacity: it’s about capability.”

Surface Says: The notion of an electric Prancing Horse is already polarizing collectors, but the shift was bound to happen eventually.

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What Else Is Happening?

Check-Circle_2x Chloé’s Paris flagship is debuting an initiative focused on “female accomplishment.”
Check-Circle_2x Barcelona plans to ban short-term rentals by 2029 to help stabilize the housing market.
Check-Circle_2x Choi Goen wins the Frieze Seoul Artist Award and will present a commission at the fair.
Check-Circle_2x Mitchell-Innes & Nash will close its gallery and transition to a “project-based advisory.”
Check-Circle_2x New satellite images are revealing extensive cultural heritage destruction in Artsakh.


Have a news story our readers need to see? Write to our editors.

PARTNER WITH US

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HOTEL

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The Loren at Lady Bird Lake Makes a Glamorous Entry in Austin

The well-heeled patrons of the Loren’s flagship on Bermuda’s pink sands won’t be disappointed with the hospitality upstart’s hotly anticipated sister property, which is perched at one of the most coveted locations on Austin’s greenbelt. The south bank of Lady Bird Lake offers easy downtown access thanks to a lushly planted pedestrian bridge across the street yet still carves a veritable sanctuary from the Live Music Capital’s party-all-night cacophonies. With a winning alchemy of verdant-hued rooms, uninterrupted views of the evolving skyline, and enough wellness amenities to make a Caribbean resort jealous, the Loren strikes a breath-of-fresh-air ambiance that’s sure to soothe the nerves of both adventure-hungry locals and the weekender set seeking a lavish introduction to the Lone Star State’s weirdest city.


That quickly becomes clear upon arrival, where the breezy reception’s leafy living wall and earth-toned palette forges an airy, conservatory-like vibe that trades traditional five-star stuffiness for a refreshing taste of modern-day Southern hospitality. Each of the 108 rooms and suites are blanketed in emerald-hued carpet, a bold aesthetic choice that may normally raise eyebrows but creates a breathtaking treehouse effect as it visually flows into the oaks and cypresses perched right outside generous floor-to-ceiling windows. Connection with the outdoors is paramount—there’s no better view of Austin than at the eighth-floor infinity pool, also outfitted with native flora.

DESIGN

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Book a Stay in This New Daniel Arsham–Designed Cabin

Taking in the full breadth of Daniel Arsham’s latest collaboration with Kohler, an evocative bath collection called Landshapes, requires a trek to the coast of Lake Michigan. There, in Kohler village, Arsham’s contribution to the brand’s collection of rentable cabins invokes his perspective through its furnishings, finishes, and artworks. (Crucially, it’s the only place where fans can view the collection in its entirety.) He even left his mark on the property’s golf courses, where Pokémon are among the large-scale sculptures that “run” wild. Back indoors, his previous collaborations with the brand, like his sculptural 3D-printed Rock.01 sink, join his own furniture in cultivating a playful-yet-lived-in whimsy in the lakefront abode.

DESIGNER OF THE DAY


Zoë Pawlak overcame addiction, became a mother, and now dedicates her flourishing art and industrial design career to sharing her story in hopes of encouraging others to reach their fullest potential. Through chromatic abstracts that she translates onto rugs and prints, the Vancouver designer creates evocative vehicles for channeling inner visions into tangible emotions.

CULTURE CLUB

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Aperture and Friends Celebrate “The Design Issue”

Earlier this past month, the photography journal gathered writers, artists, and well-wishers at the Times Square Edition on the occasion of its design issue release. The evening featured an introduction by Aperture chief editor Michael Famighetti, who shared that the issue heralded a new look for the 72-year-old publication. Against the backdrop of a classic New York City summer sunset, guests mingled over a DJ of vintage records spun by photographer Stefan Ruiz, and joined Famighetti in toasting the magazine contributors present.

When was it? June 12

Where was it? The Times Square Edition, New York

Who was there? Ryan McGinley, Coreen Simpson, Jamie Savren, Camilla Molo, Thessaly LaForce, and more.

ITINERARY

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Theaster Gates: The Gift and the Renege

When: Until Oct. 30

Where: Contemporary Arts Museum Houston

What: The Chicago-based multidisciplinary artist showcases his devotion to Black creativity in this exhibition of paintings, sculpture, and installations focused on Freedmen’s Town. The Fourth Ward settlement has a storied legacy as a destination for liberated Black residents following the Civil War. The show explores the complex dynamics at play there, such as how labor, architecture, and resilience factored into emancipation.

THE LIST

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Member Spotlight:
Bend Goods

Bend Goods is a Los Angeles furniture design and manufacturing company committed to designing innovative and playful products. Founded in 2010 by Gaurav Nanda, Bend was derived from Nanda’s passion for making functional yet sculptural objects. Inspired by the midcentury era, the line includes pieces made of wire, upholstery, and wood.

Surface Says: We love how Bend Goods taps serious historical references to inspire their vibrant, colorful collection. We can’t help but admire the levity that permeates their wide array of pieces.

AND FINALLY

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Today’s Attractive Distractions

A newly discovered exoplanet the size of Earth may actually be habitable.

Heat didn’t stop revelers from enjoying Coney Island’s Mermaid Parade.

An ancient Roman beach destroyed by Mount Vesuvius opens to the public.

Rising costs are driving a surge in online coupon use among U.S. shoppers.

               


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